We’ve collaborated across a range of industries to distill key skills for success in data (analysis and science), web development (front- and back-end), and digital marketing roles.
Our assessments are not one-size-fits-all. Whether analyzing a coding test or SQL abilities, each evaluation is designed to focus on a specific field’s key priorities.
General Assembly’s Standards Boards, comprised of leaders at Booz Allen Hamilton, L’Oréal, Nielsen, and more, aim to establish a transparent set of standards across the in-demand fields of data science and digital marketing. Our Board members bring decades of experience and leadership to defining skill requirements that will help to demystify career pathways, streamline hiring practices, and guide strategic development for employees and teams.
GA’s DM1 assessment offers insight into today’s key competencies in six major areas: digital advertising, engagement marketing, content marketing, mobile marketing, social media, and multichannel marketing.
Through 45 minutes of select response questions — including multiple choice, fill-in-the-blank, and drag-and-drop — we're able to determine the test taker's aptitude for supporting digital marketing campaigns.
We evaluate 100+ aspects of each candidate's work and show their scores in context of peer benchmarks, helping you identify top candidates and improvement opportunities.
After individuals complete the scenario-based assessment for their topic, our team provides a post-assessment intelligence report. This allows both test-takers and employers to see score data, full analysis, and recommended next steps for your learning paths.